Interactive mapping and tourism subscription platform
A web and mobile platform providing interactive maps, routes, and subscription-based access to tourism and location-based content across the Yorkshire coast.
Sector: Hospitality & visitor services
Type: Platform / system
- Mapping platform
- Web + mobile
- Subscription model
- Tourism content
Context
A digital platform built to bring Yorkshire coast tourism to life through maps, routes, and structured content.
RouteYC was created to promote tourism on the Yorkshire coast through a range of driving, walking, and cycling routes, presented through a digital platform that works for visitors both before and during their trip.
The platform needed to combine interactive mapping, curated location content, and flexible subscription access into one product, supporting visitors, business owners, and administrators from the same system.
The challenge was to present location-based information clearly within a map interface while managing access tiers, content updates, and user interaction across web and mobile.
The challenge
Mapping, subscription access, and location content all needed to come together in a single, usable platform.
- Building an interactive mapping experience that could handle route and location data cleanly.
- Structuring and presenting location-based content in a way that stayed usable within the map interface.
- Supporting subscription-based access so enhanced features could generate ongoing income.
- Allowing visitors to filter by accessibility, facilities, and opening status in real time.
- Enabling business owners to manage their own listings without depending on admin resource.
- Building a scalable platform that could grow in routes, content, and users over time.
What we built
An interactive mapping and subscription platform built around tourism content, usability, and self-serve management.
Interactive mapping platform
A map interface was built to present routes, itineraries, and points of interest across the Yorkshire coast geography.
Route and location data handling
Driving, walking, and cycling routes are structured and stored so they can be displayed and navigated clearly within the map.
Real-time filtering
Visitors can filter the map by accessibility, dog-friendly status, parking, and current opening times.
Subscription system
A subscription layer controls access to enhanced features, with users able to manage payments, renewals, and cancellations independently.
Business listing management
Business owners can update their own listings, keeping content current without requiring admin involvement.
Administrator CMS
A bespoke CMS gives administrators full control over the website, map, routes, and points of interest.
Scalable platform structure
The platform is built to support further routes, content, and users as the project develops.
User flow
A direct path from opening the map to accessing the full content experience.
- User opens platform
- Explores map
- Selects route or location
- Views details
- Subscribes or logs in
- Accesses full content
Outcome
A clear, self-contained platform for tourism discovery, structured content, and ongoing subscription use.
Clearer route discovery
Visitors can explore routes, towns, and points of interest through an interactive map experience.
Structured location content
Location data is managed and presented consistently across the platform.
Self-serve subscription management
Subscribers can manage their own access without needing support from the RouteYC team.
Improved accessibility of tourism information
Filtering by accessibility, facilities, and live opening times makes the platform more useful in the field.
Platform ready for growth
The underlying structure supports future expansion in routes, content, and user base.